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This site states the following, "Vanity Plate By State The Definitive State By State Guide to Vanity License Plates." We noticed that the web site also said " Free Directory of Custom License Plates in Your State." It also stated " Why Did We Create Vanity Plate by State? Have you ever been driving down the road and noticed a car with a crazy cool vanity plate and thought to yourself I would love to have one of those, but I dont know how to get one? Who handles issuing custom license plates in my state?." The header had vanity plate as the highest ranking keyword. It was followed by vanity license plate, vanity plates, and personalized license plates which isn't as ranked as highly as vanity plate. The next words the site uses is dmv. department of motor vehicles was also included and will not be seen by search engines.